Archives des Product Design Delivery - Portfolio Ilana Bettan https://ilanabettan.fr/tag/product-design-delivery/ Tue, 04 Nov 2025 10:58:45 +0000 fr-FR hourly 1 https://wordpress.org/?v=6.9.4 https://ilanabettan.fr/wp-content/uploads/2024/11/cropped-cropped-Logo-black-32x32.png Archives des Product Design Delivery - Portfolio Ilana Bettan https://ilanabettan.fr/tag/product-design-delivery/ 32 32 Se Loger https://ilanabettan.fr/se-loger/ Wed, 28 Feb 2024 20:10:04 +0000 https://ilanabettan.fr/?p=990145 Improve the home-hunting experience to make it more personal and qualitative

L’article Se Loger est apparu en premier sur Portfolio Ilana Bettan.

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Role
Product Designer
(team of 3)
Timeline
2 weeks (2024)
Scope
Delivery
Tools
Figma, Notion, Slack, Google Suite

The Design Crew’s team gave us a real-life challenge the app is facing

SeLoger.com is a popular French platform for individuals looking for homes, as well as for real estate professionals wishing to advertise their properties. It enables users to search for properties to buy or rent. They can refine their search according to various criteria.

In the context of the bootcamp, The Design Crew team provided us with all the elements discovered during the discovery phase so that we could focus on the delivery.

Challenge

Today, apartment hunting is based exclusively on factual criteria, which are not sufficient, and the search time is long and frustrating

0.08%

of people make an inquiry about accommodation.

22 %

of professionals cancel their paid account after 3 months.

Defining the problem

How might we make the home-hunting experience more personal and qualitative?

Success Criteria

We had the following metrics to impact:

Increase the click-through rate on an ad

Increase the number of inquiries

Reduce churn on the professional side

Ideation

We explored and generated ideas to help users have a better experience

From Mindmap & Crazy8…

Those ideation workshops helped us identify what we should focus on. We wanted to explore the concepts of ‘personal’ and ‘qualitative’ in relation to a housing search. We’re convinced that the more personalized and playful the search, the better the experience.

…to Benchmark!

To come up with a solution, we have benchmarked the competitors but also more applications like Airbnb, that allow travelers to book accommodation. We also benchmarked dating apps like OkCupid which is a dating platform that allows users to find and connect with compatible individuals based on various factors.

The modern UI makes the search experience more qualitative. We also found it interesting to have both the map and the list of accommodations displayed on the same screen.
The modern UI makes the search experience more qualitative. We also found it interesting to have both the map and the list of accommodations displayed on the same screen.
What's interesting about Bienici is that you can search for accommodation based on travel time.
What's interesting about Bienici is that you can search for accommodation based on travel time.
The advantage of OkCupid is that you can ask questions about your lifestyle and get results by affinity rate.
The advantage of OkCupid is that you can ask questions about your lifestyle and get results by affinity rate.
Solution​

Create a personalized lifestyle questionnaire for results by match rate

The Magic
Search

The Magic
Search

Creation of the ‘Magic Search’ feature: by answering questions about their lifestyle and preferences, the user accesses more personalized results indicated by an affinity rate.

It allows users to prioritize what’s important to them in their home research. We put it in purple to differentiate it from the rest of the app.

Suggestion
list

Suggestion
list

The introduction of a « Suggestions » tab, which introduces users to homes that may not meet all their criteria, but which could still be interesting to them.

We thought that if users limit themselves to options that meet their criteria 100%, they may miss out on discovering a great opportunity.

User Tests

Now let's test it out, optimize and iterate

To deliver a successful solution and create a great user experience, we performed a series of user tests.

We wanted to ensure:

1. The search flow is understood by users
2. They responded easily to the personalized questionnaire
3. They find the "magic search" feature useful
4. They find the "suggestion list" feature useful

What came out:

Spontaneously clicked on the « Magic Search » banner

« The banner aspect slipped between two/three results, the format, the positioning, the color different from the usual branding… made me think it was an advertisement. »
– Léa

To better integrate our functionality, we’ve removed the notion of « Magic Search ». A shade of red has also been chosen to match Se Loger’s branding and replace the purple. Moreover, to compensate for the banner, a pop-in appears on the classic search results page to push the personalized search functionality.

Spontaneously clicked on « suggestions and have understood the difference between « results » and « suggestions ».

« I hadn’t been paying attention, and I don’t understand the difference. »
– Chloé

We’ve moved the function to the bottom of the results pages. It now appears to recommend other accommodations if users haven’t found what they were looking for while consulting the current page.

Validated hypotheses

All users easily completed the « magic search » questionnaire and found it interesting to know their affinity rate with an apartment. Four of them clicked on the 98% affinity listing and wanted to contact the real estate agency.

Demo time!

Next step

To develop this project, it would be interesting to carry out new user tests to ensure that they read and understand the pop-in, but also that it leads them to click on the button to refine their search.


We also think it’s important to add different entry points for this feature. For example, we could promote it in the filters tab, or even create a fake listing to lead users to the personalized search.

L’article Se Loger est apparu en premier sur Portfolio Ilana Bettan.

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