My role included:

• Art Direction: Developing the visual concept and creative guidelines for the white papers, ensuring they aligned with Efficy’s brand identity. This included creating a standardized template to streamline future projects and save time.

• Coordination: Managing communication with internal teams to ensure the design met their needs and was adopted consistently across all white papers.

• Print Management: Coordinating with printers to ensure high-quality production of the white papers, managing timelines, and overseeing the delivery process to ensure timely distribution.

Project objectives: Generate leads by offering valuable content in exchange for contact information, and promote Efficy’s products and services as effective solutions to specific problems.