My role included:

• Visual creation: Developing and designing attractive and impactful visuals in line with Efficy’s visual identity.
• Platform adaptation: Optimizing visuals for effective distribution on LinkedIn, taking into account the platform’s specific requirements.
• Brand consistency: Ensuring the visuals are consistent with Efficy’s other communication materials to reinforce brand identity.
• Strategic targeting: Designing specific visuals to capture the attention of prospects and generate their interest.

Project objectives: Enhance brand recognition and visibility with a compelling call to action in the post, encouraging prospects to request a demo.