Portfolio Ilana Bettan

Dreemhealth

ilanabettan — Fri, 07 Nov 2025 20:16:52 +0000

Client

Dreemhealth

Role

Marketing & Product Designer

Work

Branding | Graphic Design Product Design | Growth Design

Challenge

Redesigning the booking experience to reduce no-shows

Dreemhealth is a US-based digital sleep clinic that connects patients with certified sleep specialists.

As part of the Product Design team, I led the redesign of the appointment booking flow to address a major business issue: high no-show rates among self-paying patients.

This project was not just about UX optimization, it was about aligning patient trust, business sustainability, and medical operations through thoughtful product design.

Context

Dreemhealth helps patients access professional sleep care directly online.

While the booking flow made scheduling fast and simple, we noticed a recurring issue: many patients booked appointments but never showed up.

This wasn’t only a logistical inconvenience, it disrupted the entire care experience:

Providers lost valuable consultation time.
Other patients faced reduced availability.
And the platform’s operations became harder to manage efficiently.

We needed to strengthen the sense of engagement and accountability in the booking process, but in a way that felt transparent, supportive, and fair to the patient.

The challenge was to encourage reliability without introducing friction or anxiety in the journey.

Research & Insights

We wanted to understand the dynamics behind missed appointments.

We combined quantitative analysis and exploratory interviews:

A data audit helped identify patterns related to appointment timing and payment type.
Conversations with support teams and a few patients helped us explore how people experienced the booking process, particularly for those paying out of pocket (“self-pay”).
We also benchmarked other telehealth experiences (ZocDoc, One Medical) to understand how they handled booking guarantees and cancellations.

Key insight:
Patients were not required to pay at the time of booking, only at the consultation. This created low commitment at the moment of booking and increased operational risk.
We saw an opportunity to introduce a gentle pre-payment mechanism that encourages commitment while remaining transparent and frictionless for patients.

Design & Solution

Pre-Payment flows for self-pay patients

Based on the insight that self-pay patients weren’t required to pay at booking, I redesigned the experience around two pre-payment flows adapted to appointment timing.
The goal was to increase commitment while keeping the booking experience transparent, calm, and medically trustworthy.

I created two self-pay flows:

Short-notice booking (<48h)
Immediate payment required to secure the appointment.

I added a payment step directly in the flow:

Appointment recap
Secure card entry
Consent to the <48h cancellation policy
“Confirm & Pay $149”

To ensure trust, I designed dedicated states for:

Payment processing
Payment confirmation
Payment failure
Slot taken mid-flow
Technical issues (with explicit reassurance that no payment was processed)

Longer-notice booking (>48h)
Card collected now, no charge today.

Here, the flow focuses on clarity and reassurance:

Appointment recap
Card collection with “No charges today, reschedule anytime”
Consent to the no-show policy
“Confirm booking”

I also added a collapsible Credit Card Policy to explain exactly when the card may be charged.

Design principles

Transparency: clear explanation of when payment is taken
Low friction: short forms, minimal steps
Reassurance: microcopy protecting trust during payment
Reliability: robust error handling for real-world scenarios

Outcome

Improved appointment reliability

Early data and behavioral indicators showed a substantial improvement in appointment reliability among self-pay patients:

40–60% reduction in no-shows, driven mainly by the <48h pre-payment flow
A significant drop in last-minute cancellations
More stable and predictable provider schedules
Higher patient confidence thanks to clearer expectations and transparent policies

These early signals confirmed that introducing pre-payment flows created a more reliable and trustworthy booking experience without adding friction.

L’article Dreemhealth est apparu en premier sur Portfolio Ilana Bettan.

Sunrise

ilanabettan — Fri, 07 Nov 2025 16:28:34 +0000

Client

Sunrise

Role

Marketing & Product Designer

Work

Branding | Graphic Design | Product Design | Growth Design

Hold tight, this one’s about to drop!

L’article Sunrise est apparu en premier sur Portfolio Ilana Bettan.

Happn

ilanabettan — Thu, 20 Mar 2025 21:45:50 +0000

Role

Product Designer
(team of 3)

Timeline

2 weeks (2024)

Scope

Discover + Delivery

Tools

Figma, Notion, Slack, Google Suite

Challenge

Increase the number of crushes by 10% from the timeline, without modifying the timeline layout

Paul-Antoine Campos, Head of Design at Happn, came to pitch us and gave us feedback on the project

Happn is a dating app for locals by locals created in 2014. The application has over 140 million users worldwide. It is particularly popular in Western Europe, South America, Turkey and India with over 100 million users.

The Product Design team at Happn informed us that profile completion and geolocation define personality types, and this is the core of their matching algorithms. However, there’s a badge with raw information, which doesn’t attract attention and doesn’t generate Likes.

So they came to us with the idea of the need to create strong visual elements when two users have something in common, in order to create an emotional ping and highlight compatible profiles.

User Research

To better understand the problem we are trying to solve and the motivations of users, we conducted qualitative user research

We conducted a qualitative study with five women aged between 29 and 36, all experienced users of dating apps.
Each participant took part in a 45-minute semi-directive interview to provide information on the subject of digital dating.

We wanted to understand:

What came out:

It’s the difference in a profile that catches user their attention.

« Do you try to be like everyone else, or do you try to show yourself as you are? »
– Lydia

Knowing quickly what type of relationship people want is important for users.

« It’s important to know from the start whether I’m wasting time with someone or not. »
– Melinda

It’s not the similarities that will make a person want to like a profile, but rather more personal, differentiating elements.

Defining the problem

How might we better reflect the uniqueness of each person/profile?

Success Criteria

We added a KPI, in addition to the one given by the Happn team, that will allow us to measure the impact once our solution will be implemented.

Increase the number of crushes from the timeline by

10%

Increase the number of women who write the first message by

10%

Ideation

With these clear and explicit learnings in mind, we explored and generate ideas to remove these frictions and meet user needs

From Mindmap & Crazy8…

Those ideation workshops helped us identify what we should focus on. We firmly believe that the best way to showcase the uniqueness of each profile is by providing them with diverse and free expression spaces. Moreover, it’s essential to highlight them in a playful and aesthetically pleasing manner.

…to Benchmark!

After taking a look at the competitors, we noticed that the top part of the profiles highlights people’s interests.

To come up with a solution, we have benchmarked applications that allow you to show off your personality more effectively.

Yubo is a social platform. What we liked is that Yubo facilitates easy conversations, common interest discovery, and engaging chats by using various colorful tags.

Pinterest is an online platform where users find and save creative content. We were interested about the way users can connect with others who share their passions.

Snapchat is a messaging and social networking app. We focused on the way it allows users to share pictures and videos accompanied by text.

ID by amo is a new social profile platform allowing users to create participatory moodboards. It’s interesting for its innovative approach to social networking.

Solution

Create elements to highlight personal details on your profile, making it easier to differentiate profiles.

Since 4/5 women have told us that it’s the difference in a profile that attracts their attention, we thought we’d better highlight personal elements. We think that with this solution, women will like more profiles and start conversations more easily. Our objectives are to increase the number of crushes from the timeline by 10% and the number of women sending the first message by 10%.

Creation of
Vibes Cards

These cards, based on 7 categories using Happn’s existing classification, allow users to highlight up to 4 personal elements on their profile. They can fill them in according to their desires and interests.

One card chosen by the user will be automatically unfolded and highlighted at the top of the profile.

User Tests

Now let's test it out, optimize and iterate

To deliver a successful solution and create a great user experience, we performed a series of user tests.

We wanted to ensure:

What came out:

Didn’t understand that the Vibes Cards were part of the person’s profile.

« I think it’s a shame to go straight there, too quickly. »
– Inès

We slowed down the scroll when the user clicked on the highlighted item at the top of the profile.

Clicked on the cards in chronological order, without reading the one that was open by default.

« It makes you want to click and find out what’s written. »
– Lydia

We also decided that the card highlighted at the head of the user’s profile would always be placed at the top of the list of Vibes Cards.

Are interested in liking a profile looking for the same type of relationship.

« Looking for nothing very serious. Well, it’s not for me then, […] we’re not looking for the same thing. »
– Laetitia

We moved the « relationship type » badge up to the first position, directly below the photo and before any other badge.

All the users found that the cards increase the uniqueness of profiles, the desire to find out more about profiles and to like profiles.

Demo time!

Next step

To develop this project, it would be interesting to work with the completion team to think about the different entry points for this functionality.

New users would be asked to complete their Vibes Cards when they register. As for other users, we could insert an ad between two profiles, as Happn already does, or we could create fake profiles using Vibes Cards and encouraging them to have their own.

L’article Happn est apparu en premier sur Portfolio Ilana Bettan.

Néosoft

ilanabettan — Tue, 29 Oct 2024 19:06:33 +0000

Client

Néosoft

Role

Brand Designer

Work

Branding | Art Direction | Motion Design | Graphic Design
Video Production | Photography

L’article Néosoft est apparu en premier sur Portfolio Ilana Bettan.

In da Club

ilanabettan — Sun, 29 Sep 2024 21:21:21 +0000

Role

UI Designer

Work

Art Direction | UI Design

L’article In da Club est apparu en premier sur Portfolio Ilana Bettan.

In Da Club

ilanabettan — Wed, 25 Sep 2024 13:13:19 +0000

Role

UI Designer

Timeline

1 day

Scope

Delivery

Tools

Figma

L’article In Da Club est apparu en premier sur Portfolio Ilana Bettan.

Deezer

ilanabettan — Tue, 20 Aug 2024 21:45:24 +0000

Role

Product Designer
(team of 3)

Timeline

2 weeks (2024)

Scope

Discover + Delivery

Tools

Figma, Notion, Slack, Google Suite

Challenge

How to get Deezer users to regularly add songs to their collection and maintain this habit over the long term

Alexis Czornomaz, VP Product Design at Deezer, and Product Designer members of his team Victor Cartier and Tom Abourmad, came to pitch us and gave us feedback on the project

Deezer is a French unicorn and second largest independent music streaming platform created in 2007. Deezer has developed a scalable and differentiated global platform, supported by its state-of-the-art product, and successful hybrid B2B/B2C business model.

The Product Design team at Deezer observed that regular gathering of music content encourages retention, and they want to get users to regularly add songs to their collection and maintain this habit over the long term.

User Research

To better understand the problem we are trying to solve and the motivations of users, we conducted qualitative user research

We conducted a qualitative study with five people aged between 26 and 34, all music streaming app users.
Each participant took part in a 45-minute semi-directive interview to provide information on theses three music subjects: discovery, collection and recurrence.

We wanted to understand:

What came out:

Users prefer recommendations from peers.
it’s guarantee of quality
it gives a sense of belonging

« Lack of humanity, lack of context when it comes to algorithmic recommendations, it’s less selective. »
– Lena

Users would like to have more information on artists and their listening habits.
to know the artist label could lead to other artists of the same label

“That is important to know the context, what are the artist’s influences. That is why I’m particularly interested in him.”
– Alexis

Don’t organize the content they collect, even though they see it as useful.
it’s too complex
it takes too much time
it takes too much effort when today, the technology is making things quicker and easier

« I stopped [the playlists] because it’s annoying to maintain. »
– Christophe

It’s thanks to recommendations and the sharing of information via and about people that users collect musical content.

Defining the problem

How might we humanize the process of musical discovery and simplify the use of the library in order to ritualize the collection?

Ideation

With these clear and explicit learnings in mind, we explored and generate ideas to remove these frictions and meet user needs

From Mindmap & Crazy8…

Those ideation workshops helped us identify what we should focus on. We are convinced that the best way to humanize the process of musical discovery is to create a bond between peers and a sense of belonging.

Moreover, we think it would be a good idea to create a way of adding sounds to playlists more directly in the player.

…to Benchmark!

After taking a look at the competitors, we noticed that they push content to their users on a weekly or daily basis in order to ritualize the collection.

To come up with a solution, we have benchmarked applications that allow you to present information in a more appealing and engaging way.

We also took a look at applications that capitalized on communities to drive engagement.

Community with similar tastes

Quick add to playlist on long press

Recommendation based on friends' live listening

Story like music contentsharing

Statistics sharing

Apple Music excels in its ability to spotlight artists and consistently deliver compelling content on a daily basis.

Radio Nova's innovative use of cards to deliver content resonated deeply with us, providing a refreshingly engaging approach. Similarly, we found Spotify adept use of Instagram's story format for content delivery to be both captivating and effective.

What's compelling about Mapstr and Instagram is their capacity to facilitate community participation, enabling users to seamlessly join communities and share content within them.

Solution

Create a sense of belonging and facilitate the discovery and management of favorites

Success Criteria

We added KPIs that will allow us to measure the impact once our solution will be implemented.

Increase the number of tracks added to favorites per week

Increase the number of tracks saved in a playlist

Creation of communities:
The Tribes

To meet the need for a sense of belonging, we came up with the solution of creating communities. These communities, called Tribes, bring together users with similar listening habits.

To create these Tribes, we used existing data from My Deezer Year’s « Genre » tarot cards.

In the page, there are the Tribe’s top artists and a fresh 50-track playlist, updated weekly from community favorites.

The feature also presents a « Focus of the Week » spotlight, highlighting an artist tailored to our Tribe’s tastes.

Quick add to
playlist

To make it easier to organize your library, we’ve created a banner that lets you quickly add a track to a playlist directly from the player.

User Tests

Now let's test it out, optimize and iterate

To deliver a successful solution and create a great user experience, we performed a series of user tests.

We wanted to check whether:

What came out:

Were confused about the criteria for defining Tribes. Even if they collected sounds/artists through it.

« I find the concept interesting in the case that it is indeed the whole tribe that participates in the playlist. I think I could go for the tribe thing rather than the flow. »
– Christophe

We changed the criteria for defining Tribes. Each group is created according to the genres and moods listened to by its members.

We’ve also added a more exhaustive description of the Tribe:

in the insert of the favorites page
in the Tribe page

Were disappointed not to have a choice of playlist on which to add the track.

« I don’t understand the point of creating this playlist if it automatically names it according to musical style. »
– Pierre

It is now possible to select the playlist of your choice if the automatic suggestion is not adequate.

All the users found a real interest in the human side of Tribes to discover sounds and artists. They also have noticed and appreciated the « quick add » feature to a playlist.

Demo time!

Next step

To develop this project, it would be interesting to work with a Data Analyst to refine the categorization of tribes and do A/B testing to validate the place of the Tribe functionality.

We could also develop the functionality by making it possible to consult other Tribes and capitalize on the social aspect (e.g. voting for an artist, discussion groups, etc.).

L’article Deezer est apparu en premier sur Portfolio Ilana Bettan.

Trustpair

ilanabettan — Mon, 29 Jul 2024 21:41:35 +0000

Client

Trustpair

Role

Brand Designer

Work

Branding | Art Direction | Motion Design | Graphic Design

L’article Trustpair est apparu en premier sur Portfolio Ilana Bettan.

Travel

ilanabettan — Tue, 25 Jun 2024 10:20:28 +0000

L’article Travel est apparu en premier sur Portfolio Ilana Bettan.

Bet on Better

ilanabettan — Tue, 25 Jun 2024 08:37:38 +0000

Role

Brand Designer

Client

Néosoft

Tools

Adobe CC

Year

2023

Creation of banners for the Néosoft corporate LinkedIn page and for employees’ personal pages following the rebranding of the company.

My role included:

Art direction: Developing the visual concept and creative guidelines in line with the new brand identity, followed by graphic execution respecting this identity.
Communication: Coordinating with internal teams to ensure understanding and consistent adoption of the new banners.
Distribution: Implementing an efficient system for distributing the banners to employees, ensuring a smooth transition and rapid update of LinkedIn profiles.

Project objectives: Enhance the recognition and visibility of Néosoft while strengthening employees’ sense of belonging to the company.

L’article Bet on Better est apparu en premier sur Portfolio Ilana Bettan.

Portfolio Ilana Bettan

Dreemhealth

Client

Role

Work

Challenge

Redesigning the booking experience to reduce no-shows

Context

Dreemhealth helps patients access professional sleep care directly online.

Research & Insights

We wanted to understand the dynamics behind missed appointments.

Design & Solution

Pre-Payment flows for self-pay patients

Design principles

Outcome

Improved appointment reliability

Sunrise

Client

Role

Work

Hold tight, this one’s about to drop!

Happn

Role

Timeline

Scope

Tools

Challenge

Increase the number of crushes by 10% from the timeline, without modifying the timeline layout

User Research

To better understand the problem we are trying to solve and the motivations of users, we conducted qualitative user research

It’s the difference in a profile that catches user their attention.

Knowing quickly what type of relationship people want is important for users.

It’s not the similarities that will make a person want to like a profile, but rather more personal, differentiating elements.

Defining the problem

How might we better reflect the uniqueness of each person/profile?

Ideation

With these clear and explicit learnings in mind, we explored and generate ideas to remove these frictions and meet user needs

Solution​

Create elements to highlight personal details on your profile, making it easier to differentiate profiles.

Creation of Vibes Cards

Creation of Vibes Cards

User Tests

Now let's test it out, optimize and iterate

Didn’t understand that the Vibes Cards were part of the person’s profile.

Clicked on the cards in chronological order, without reading the one that was open by default.

Are interested in liking a profile looking for the same type of relationship.

All the users found that the cards increase the uniqueness of profiles, the desire to find out more about profiles and to like profiles.

Demo time!

Next step

Néosoft

Client

Role

Work

In da Club

Role

Work

In Da Club

Role

Timeline

Scope

Tools

Deezer

Role

Timeline

Scope

Tools

Challenge

How to get Deezer users to regularly add songs to their collection and maintain this habit over the long term

User Research

To better understand the problem we are trying to solve and the motivations of users, we conducted qualitative user research

Users prefer recommendations from peers.

Users would like to have more information on artists and their listening habits.

Don’t organize the content they collect, even though they see it as useful.

It’s thanks to recommendations and the sharing of information via and about people that users collect musical content.

Defining the problem

How might we humanize the process of musical discovery and simplify the use of the library in order to ritualize the collection?

Ideation

With these clear and explicit learnings in mind, we explored and generate ideas to remove these frictions and meet user needs

Solution​

Create a sense of belonging and facilitate the discovery and management of favorites​

Solution

Creation of
Vibes Cards

Creation of
Vibes Cards

Solution

Create a sense of belonging and facilitate the discovery and management of favorites

Creation of communities:
The Tribes

Creation of communities:
The Tribes

Quick add to
playlist

Quick add to
playlist