My role included:

• Art direction: Developing the visual concept and creative guidelines in line with the new brand identity, followed by graphic execution respecting this identity.
• Communication: Coordinating with internal teams to ensure understanding and consistent adoption of the new banners.
• Distribution: Implementing an efficient system for distributing the banners to employees, ensuring a smooth transition and rapid update of LinkedIn profiles.

Project objectives: Enhance the recognition and visibility of Néosoft while strengthening employees’ sense of belonging to the company.