Ilana
Bettan
Brand
Designer
+
UI/UX
Designer
Hi! I am Ilana,
a hybrid Brand & Product Designer.
I help brands evolve into true performance drivers by aligning identity, product, and business strategy.
At the intersection of branding, UX/UI, and marketing, I design coherent, scalable experiences that combine strategic thinking, structured systems, and strong craft.
I work closely with product, tech, and growth teams, sharing ideas, challenging directions, and building solutions that make a real impact.
Three principles guide my work.
- A clear strategic vision, ensuring every decision serves real business objectives.
- Strong structure and systems, creating consistency and scalability across touchpoints.
- A high level of craft, with careful attention to clarity, detail, and visual coherence down to the pixel.
I believe strong design balances long-term vision with precision in execution.
📩 Feel free to reach out to discuss your projects.
I warmly recommend Ilana, with whom I had the privilege of collaborating for three enriching years. Her exemplary professionalism has been a real asset in our strategic projects. Always attentive to the needs of the client and the team, she excels at translating ideas into innovative visual concepts. Whether it's brand design, motion design, photography... Ilana demonstrates adaptability across all creative subjects. Her flflawless rigor guarantees the quality and consistency of her work at every stage of the process. I wish her great success in her new professional adventure!
⎯ Laurine SeguinMarketing and Communications Manager at Néosoft 
It is a pleasure to work with Ilana. Not only does she has a professional attitude, she is also has a very warm and fun personality. As Marketing Officer at Efficy I know I can count on Ilana to get the job done. She understands and feels the creative needs that come forward out of my not always technical briefings which results in creative designs within the boundaries of the corporate identity. From my perspective as a partly independent consultant, I would not hesitate to contact Ilana if I needed a graphic design freelancer for my projects.
⎯ Arno VisserMarketing Officer Efficy ⎜ Business owner AV MarCom Consulting 
Ilana is an attentive graphic designer who translates briefs very well and has all the technical skills I could have expected. She's also an excellent photographer. Every day I felt that she loved her work and we had a very qualitative and pleasant collaboration. I'd also recommend Ilana for her strategic thinking/support/advice, seriousness and reliability.
⎯ Cécile TellierHead of Communication University SNCF Group
Within our company, llana acquired solid skills in graphic design, responsiveness and graphic production, and was able to take initiatives and propose artistic directions within Showroomprive.com's travel sector. She carried out her duties with rigor, dynamism, efficiency and precision, and was particularly appreciated by her colleagues and management.
⎯ Félix CoquillonGraphic Design Manager Showroomprive.com